A fiesta of culture, tradition, and modern style.
Client
Muna Sagal
year
2024
role
Brand Refresh & Tone of Voice
Muna Sagal, where fashion meets the heartbeat of Somali vibes! To scale globally, they needed a cohesive brand system that unified their vibrant roots with a premium aesthetic. They're not just a brand rather it's a celebration of tradition, a dance of colors, and a party of patterns.
We refined their visual identity to ensure they could command higher margins in the competitive fashion space. We built a narrative framework to dive into a world where every stitch tells a story, and every outfit is a fiesta of culture and style.
We engineered a bold, unapologetic tone of voice. At Muna Sagal, they're on a mission to make you shine, laugh, and feel fantastic in threads that blend the best of the past with a dash of today's sass. The final brand acts as a magnet for their target audience, encouraging them to unleash your inner fashionista, join the Muna Sagal party, and let's dance through style together!
