Brewing coastal escapism in the heart of the city.
Client
Internal Benchmark
year
2025
role
Brand Identity & Packaging
At Coastel Caffeine, coffee isn't just a drink, it's an art form. They came to us to build a brand identity that matched the meticulous nature of their product. Be baristas are masters in the craft of coffee making. They select the finest imaginary coffee beans and brew each cup with dedication and precision.
We developed a positioning strategy focused entirely on sensory escapism. The aroma of freshly ground coffee beans fills the air, while every espresso, cappuccino, and latte is a masterpiece of taste and aroma. At Coastel Caffeine they believe that coffee is not just a drink, but an experience.
We designed a holistic brand environment from packaging to interior signage, while you enjoy your cup of coffee, you imagine yourself on the imaginary coast, with the sound of waves and the salty sea air surrounding you. Their coffee brings imaginary coastal culture to life, even in the heart of Their fictional paradise.
